New products on the road

The RACOM Partner meeting in Prague, when we introduced the next generation of all three of our flagship products, was the start of very busy quarter for RACOM Sales Team. They have been travelling extensively to support partners at a number of events and to increase market awareness of the technological advances our new products bring to their respective markets.

Even before our partners meeting in Prague, the attendees at EUTC, this year held in Malmo, Sweden, got a sneak preview of what our new generation products bring to the market and responded with favourable comments.

Immediately after the partners’ meeting, RAy3 samples and materials were dispatched to be available for viewing at ‘Kam kráčajú telekomunikačné sietě’ ISP conference & exhibition in Slovakia. With 300 attendees it was an ideal platform to introduce the latest generation Microwave radio to the Slovak and Moravian ISP markets.

One month later RAy3 was introduced at an ISP event in Hungary hosted by our partners there. II.COMGress is the largest meeting of the Hungarian ISP community in 2018 with representatives from every stakeholder in the industry represented.

Further South in Europe, we introduced our new Microwave RAy3 at an event hosted by our Spanish partners.  This generated a lot of interest in both our company and our products and we look forward to developing these discussions further over the coming months.

We have also been in Italy supporting Italian partners at the H20 Accadueo show, where our new RipEX2 and M!DGE2 units were received favourable. The show played host to over 300 exhibitors and 12000 visitors.

In France, EBDS showcased our new generation RAy and RipEX products at the Smart Grid show in Paris.

RACOM also chose to take a stand at European Utility Week, this year taking place in Vienna, Austria. Our presence proved of particular interest to integrators and B2B organisations. Although mainly from Europe, we also received visitors from Asia, Australia and U.S.

We received positive feedback and interests from all seven events, where our new products have been introduced during the last 2 months. The interest is much greater than expected, putting pressure on RACOM to increase and speed up their production.

We look forward to next year when we will again be active in the market, supporting partners and pushing our products deeper into their respective markets.