RACOM recently enjoyed a busy and successful 3 days at the UTCAL [Utilities Council America Latina] Summit, held between 6th & 8th April in Florianopolis, Brazil. Thanks to UTCAL for their excellent organization. As a supporter and regular attendee of EUTC events, this event in Brazil surpassed all our expectations. We look forward to supporting UTCAL in future events.
There were over 400 registered attendees, representing over 70 companies from Brazil, Argentina and other Latin American countries. Interestingly, some 60% of those attending represented the Utilities sector, mainly from SCADA and telecommunication departments of power utilities.
The RACOM booth had a steady flow of visitors throughout every day of the summit, all of whom were very impressed with our products, appreciating the technical features which fit their current and potentially, future needs. We calculated that every company that attended the summit visited us to discuss our products and industry issues in general.
It was extremely encouraging, at one point, to overhear 2 prospective customers discussing and celebrating the fact they had finally found a source of equipment for their networks which met and surpassed all their needs after leaving our booth. Some of the features of our radio modems and cellular routers which received a warm reception from everyone who visited our booth included:
- Implementation of serial SCADA protocols
- The provision of back up routes throughout the network
- Intuitive diagnostic features coupled with their remote capabilities
- The possibility for hybrid networks (The smooth integration of RipEX and M!DGE within one network)
In summary, we increased our exposure within the Latin American market substantially and met with current and new customers. Everyone we met with really appreciates the presence of a RACOM area Sales Manager in Latin America (Peru), who is a native speaker of local languages and is ready to provide both pre-sales and after-sales support.
Furthermore, our current customers expressed high levels of satisfaction regarding the reliability, functionality and robustness of our equipment whilst new customers are looking forward to implementing and commissioning our equipment in their own networks; making best use of some of the unique features our equipment will offer them.